First Impressions That Earn Trust
Use a concise headline, one benefit-driven sentence, and a simple primary action that matches intent. A peer-to-peer marketplace we supported reduced bounce by explaining “list in minutes, get paid safely,” then showing a single friendly button: Start my first listing.
First Impressions That Earn Trust
Marketplaces serve buyers and sellers with different anxieties and goals. Offer a brief fork: “I want to sell” or “I want to buy,” then tailor the next three steps. This respectful split instantly raises relevance and lowers cognitive noise.